Clever online marketing is a real thing.
Oddly enough, lessons from Luaren Invik’s blog post about how to land jobs via social media ended up coming true for me in the same week.
One of my old high school teachers, Steve Variyan, favourited one of my tweets last week:
— Katherine Koskie (@kkoskie) March 12, 2016
No big deal, right? Getting favourites on tweets doesn’t really mean a whole lot (except for that weird sense of accomplishment you get sometimes). Later in the week, he contacted me via Facebook. A few days later I was in his office, collaborating on how to make more interactive presentations for training purposes.
One tweet and I have a new opportunity– a new connection. Not to mention those dolla dolla billz ya’ll. Sorry, I’ll never say that again.
Do I market myself online? Yeah, I do. It seems weird–like something I never I would do as a teacher. It didn’t really start out as intentional marketing, though. I am extremely passionate about the stuff I talk about on social media and marketing myself is a bonus that comes from my dedication. It’s not a show– OK, sometimes it can be a little showy. Did I mention my classroom is very pretty?
The point is that we are constantly evolving as people and so do our online identities. Bonnie steward argues that “Facebook and the rest of social media are our day-to-day archive of who we are trying to become” and I have to agree. Sometimes Facebook reminds me of the cringeworthy posts I used to write on people’s walls. In fact, I remember when people thought Facebook was hacked because some of the information posted was so personal. Nope. We all made those comments publicly. Do I hate the way I used to behave online? Yeah, I do, but it also provides me with the ability to see my growth as a person and professional– oh, how my values and beliefs have changed.
Students can participate in important conversations and be a voice of resistance to the dominant narrative on social platforms. At this point, it’s not a question of if students will need to have a positive online identity but when. Kristen Rushowy believes this shift has already begun: Portfolios are more dynamic than a simple paper resume. I would much rather show a potential employer my work instead of telling them about it. I think about students who are passionate about construction, welding, art, and other skills that are difficult to showcase on paper will be able to have an entirely different interview experience.
- Koskie Out